Smart Marketing

Paid Advertisements

BlendLab crafts full‑funnel paid advertising strategies that drive qualified traffic and measurable sales. Our certified specialists manage Google Ads, Meta, LinkedIn and programmatic DSPs, optimising creatives and bids with AI‑powered insights to maximise ROAS and minimise acquisition cost.

Features

Full‑funnel strategy

AI bid optimisation

Creative A/B testing

Detailed attribution

Our Sub Services

Search Ads

Capture high‑intent traffic on Google and Bing with granular keyword targeting.

SKAG structure
Negative keywords
Ad extensions
Quality score boosts

Social Ads

Engage audiences on Facebook, Instagram, TikTok and LinkedIn.

Lookalike audiences
Dynamic creatives
Lead forms
Pixel tracking

Display & Programmatic

Reach users across the web with contextual and behavioural targeting.

DSP optimisation
Brand safety
Retargeting
Geo‑fencing

Video Ads

In‑stream and OTT video to boost brand recall and conversion.

YouTube TrueView
CTV placements
Storyboarding
Bumper ads

Shopping & PLA

Showcase products with real‑time inventory and price updates.

Merchant Center setup
Feed optimisation
Smart Shopping
ROAS bidding

Analytics & Attribution

GA4, Looker Studio dashboards and MMM for data‑driven decisions.

Cross‑channel reporting
LTV cohorts
Custom dimensions
ROI heatmaps

Technologies Used

Google Ads

Meta Ads Manager

LinkedIn Campaign Manager

Programmatic DSP

GA4

Looker Studio

Process

1

Account Audit

Review historical performance and uncover quick wins.
2

Strategy & Planning

Audience research, budgeting and channel mix.
3

Creative Production

Copy, visuals and video aligned to personas.
4

Campaign Launch

Tagging, tracking and go‑live across channels.
5

Ongoing Optimisation

Bid adjustments, audience pruning and A/B tests.
6

Reporting & Insights

Monthly dashboards and strategic recommendations.
Start Your Project

Ready to Start Your Next Project?

Let's turn your ideas into reality. We're here to help every step of the way

Frequently Asked Questions